Co-sponsored by

WG 6.11
Sponsored by

Gesellschaft fuer Informatik e.V.
Working Group ECOM
Sponsored by

Sponsored by


6th International Workshop for Technical, Economic and Legal Aspects
of Business Models for Virtual Goods
incorporating the 4th International ODRL Workshop

Oct 16 - 18 2008 in Poznan, Poland.

The Poznan City Hall

Keynote speakers:

Renato Iannella on the "Policy-Aware Web"

Leonardo Chiariglione on the Digital Media Project

Kazimierz Krzysztofek: Emerging web native world and the institutional time lag

Topics of interest include, but are not restricted to, the following aspects:

  • New business models
  • Solution architectures
  • Peer-to-Peer systems
  • Digital rights management: technical solutions, user acceptance
  • Content protection (watermarking, encryption, signatures)
  • ODRL Rights Expression Language
  • ODRL Profiles and Applications
  • Web 2.0
  • Impact on grid networks
  • Impact on mobile and wireless communication
  • Fraud management
  • Security and privacy
  • Economic role of the actors
  • Impact on the society
  • E-culture participation
  • Social networks
  • Social commerce

Biography of Renato Iannella

Dr. Renato Iannella, Principal Scientist, National ICT Australia (NICTA).
Renato is the Principal Scientist at the National ICT Australia (NICTA) research institute. His research covers technologies and standards in information engineering, rights management, and policy-based web infrastructures. Renato has extensive experience in the development of Internet, Web, and Mobile technologies and standards and was a former member of the World Wide Web Consortium (W3C) Advisory Board and co-chairs the W3C Policy Languages Interest Group. Renato also is an Adjunct Associate Professor at the University of Queensland, Visiting Associate Professor at the University of Hong Kong and was previously the Chief Scientist at Live Events Wireless, IPR Systems and Principal Research Scientist at the Distributed Systems Technology Centre (DSTC).
Renato has had extensive experience with the standardization of technologies at the international and national levels. He has held key positions on the World-Wide Web Consortium (W3C) Advisory Board and has participated in numerous W3C Working Groups on Metadata, RDF, XML, and Addressing and co-chaired W3C Workshops, Interest Groups and Incubator Groups. He is skilled in the process and governance procedures of standards bodies. Renato is currently active in a number of W3C, OASIS and Open Geospatial Consortium working groups. Renato is the original developer of the Open Digital Rights Language (ODRL) and convenes the international ODRL Initiative. ODRL is the world standard ratified by the Open Mobile Alliance (OMA) for mobile DRM content services. Renato was pivotal in the establishment and uptake of the Dublin Core Metadata Initiative (DCMI) in Australia and authored the Federal Government\\\\\\\\\\\\\\\'s AGLS Metadata specification and participates on many National and International content Working Groups. Renato was also a member of the IMS Global Learning Consortium, the OpenEbook Forum, and MPEG standards groups.

Biography of Leonardo Chiariglione

Leonardo Chiariglione was born in Almese (Italy). His education up to MS level was in Italy where he graduated in Electronic Engineering from the Polytechnic of Turin. He obtained his Ph. D. degree from the University of Tokyo in 1973. Since 1st of March 1971 until the 4th of July 2003 he was with CSELT, the corporate research centre of the Telecom Italia group where he was Vice President, Multimedia, at Telecom Italia Lab, the new name given to CSELT in 2001.
Important milestones in his professional career were

  • a RAM-based video simulator (1975)
  • a DCT-based still picture transmission system (1979)
  • an CCITT H.120 videoconference codec (1982)
  • an H.120 multipoint videoconference unit (1985)
  • an implementation of the CCIR Recommendations 601 and 656 (1986)
  • a basic-access ISDN video telephone (1988)
  • a real-time implementation of the MPEG-1 standard (1991)
  • a real-time implementation of the MPEG-2 standard (1994)
  • ARMIDA - a DAVIC 1.0 system over ATM and IP (1996)
  • ArmidaFour - a platform for MPEG-4 services (1998). He has led several European collaborative projects:
  • IVICO a RACE project investigating cost-effective integrated video codecs,
  • COMIS an ESPRIT project supporting the development of the MPEG-1 standard and
  • EU 625 - VADIS a EUREKA project aiming at developing a European hardware and software technology for the MPEG-2 standard.
    ... and participated in a number of other projects. [...]
On the 4th of July 2003 Leonardo quit Telecom Italia, of which Telecom Italia Lab, the name CSELT had taken in April 2001, had become part. The following day he launched to the web the idea of the Digital Media Project, an initiative designed to break the Digital Media stalemate that is depriving industry of business opportunities while at the same time depriving users of the legitimate enjoyment opportunities offered by Digital Media. On 30th of September 2003 an international group of experts working by email and WWW has published the Digital Media Manifesto.
On the 1st of December Leonardo and 8 companies establish the Digital Media Project, a not-for profit organization with the mission to promote continuing successful development, deployment and use of Digital Media that respect the rights of creators and rights holders to exploit their works, the wish of end users to fully enjoy the benefits of Digital Media and the interests of various value-chain players to provide products and services according to the principles laid down in the Digital Media Manifesto.
In January 2004 Leonardo establishes CEDEO, a consulting organization advising major international companies and organizations on strategic issues related to and providing advanced developments for digital media. [...]
Cited from [25.8.2008]

Biography of Kazimierz Krzysztofek

Prof. Dr. Kazimierz Krzysztofek, Warsaw School of Social Psychology (, Warsaw Foundation Pro Cultura (, Vice-president.
Prof. Kazimierz Krzysztofek graduated from the Jagiellonian University School of Law and got PhD in sociology at the Warsaw University. His fields of research include the impact of information technology on the arts; sociology of Internet, e-culture, IT and human development, culture and knowledge industry, IT and civil society. Since 1994 (until 2000) he worked at the Institute of Culture as Director for Research. He has been Professor of Sociology at the University of Bialystok since 1997, and a member of the Polish Academy of Science Committee for Forecasting “Poland 2000Plus” since 1995. Since 2000 he has been professor of sociology in the Warsaw School of Advanced Social Psychology in Warsaw. He is also a member of the International Studies Association, as well as a member and former board member of the European network of research institutes on culture and culture documentation centers (CIRCLE). Since 2002 he has been vice-president of the Warsaw Foundation Pro Cultura. In 1987/88 he was senior Fulbright scholar in the MIT Center for International Studies (Program on International Communication) and in 1996, a visiting lecturer at the Pennsylvania State University, State College, Pa, He has published widely and received numerous awards and honours.